We Keep an Eye on the Underground
We Keep an Eye on the Underground
Vision Vinyl is an NY-based DJ duo, record shop, and multidisciplinary brand orbiting around sound, sight, and subculture.
With a genre-fluid blend of drum & bass, house, and laid-back funk, their sets feel like flipping through a crate of future classics — raw, rhythmic, and endlessly groovy.
But Vision Vinyl isn’t just about what you hear — it’s about how you see it.
See the Sound
We Keep an Eye on the Underground
We Keep an Eye on the Underground
Hyle Designs
The visual identity draws from bold design principles: sharp grids, stark contrast, and stripped-back layouts. At the center of it all is the eye — a recurring symbol that shows up across their flyers, merch, and record sleeves. The eye is both literal and conceptual: a nod to vision as perception, surveillance, awareness, and deep connection to the moment.
“We want you to feel like the records are watching you back.”
This eye motif serves as a kind of iconography for the project — ever-present, ever-curious — linking the music to the physical, and the personal to the universal.
With a physical record store as their base and a growing archive of self-released vinyl and merch, Vision Vinyl is building a world where sound and design collide, where the analog experience still has teeth, and where everything — from a beat drop to a logo — has something to say.
STAY SEEN
STAY SEEN
